LEGO Logo Concept

LEGO Logo into the digital age

Client: LEGO Logo concept challenge.

Project Description: The idea is to move LEGO into the digital age with updated branding that stays true to their iconic footprint. This challenge required research into the brand’s rich history and into today. The concept of this design does not make a large leap from the current logo which is so widely recognized; rather, it’s a ‘grown-up’ version of it’s 50 year-old self.

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